MKT 506 WEEK 4 ASSIGNMENT 1 MARKETING MODEL

MKT 506 WEEK 4 ASSIGNMENT 1 MARKETING MODEL

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MKT 506 WEEK 4 ASSIGNMENT 1 MARKETING MODEL

Write 4-6 pages paper that addresses the following.

  • Develop an argument regarding the significance of marketing to organizational success in the 21st century.
  • Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketingand Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
  • Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
  • Use at least three to four (3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

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MKT 506 WEEK 3 ASSIGNMENT 1 STR LATEST

MKT 506 WEEK 3 ASSIGNMENT 1 STR LATEST

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MKT 506 WEEK 3 ASSIGNMENT 1 STR LATEST

Assignment 1: Marketing Models

Due Week 3 and worth 150 points

Write a five to six (5-6) page paper that addresses the following.

  1. Develop an argument regarding the significance of marketing to organizational success in the 21st
  2. Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
  3. Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
  4. Use at least three to four (3-4) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

  • Integrate creative strategies into planning, developing, implementation, and evaluation of an advertising approach.
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Formulate an integrated marketing communications strategy to support a firm’s marketing objectives that incorporates an effective media plan, direct marketing and Internet-based applications, and other promotional activities to effectively communicate with customers.
  • Use technology and information resources to research issues in integrated marketing communications.
  • Develop an organizational concept to execute an integrated marketing communications strategy.

Write clearly and concisely about integrated marketing communications using proper writing mechanics.

 

MKT 506 ENTIRE COURSE STR LATEST

MKT 506 ENTIRE COURSE STR LATEST

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MKT 506 ENTIRE COURSE STR LATEST

MKT 506 Week 3 Assignment 1 – STR

Assignment 1: Marketing Models

Due Week 3 and worth 150 points

Write a five to six (5-6) page paper that addresses the following.

  1. Develop an argument regarding the significance of marketing to organizational success in the 21st
  2. Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
  3. Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
  4. Use at least three to four (3-4) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.

MKT 506 Week 4 Assignment 2 – Strayer

Assignment 2: Advertisements to Compare

Due Week 4 and worth 150 points

Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook.

Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write a three to four (3-4) page paper in which you:

  1. Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.
  2. Determine what customer group(s) is likely to purchase the product with justification for your response.
  3. Select no more than three (3) channels by which you would communicate the message of the ad (the ad itself) to the targeted group and detail how each channel selected would serve the ad well.
  4. Following Step 2, identify any negative impact or backlash that could occur for one of the channels selected with rationale.

MKT 506 Week 7 Assignment 3 – Strayer

Assignment 3: Media Advertising

Due Week 7 and worth 130 points

Assume you are performing your due diligence to develop an advertising approach for a product you think will best be served by using social media.

Part I: Identify the product and what form of social media you would use to advertise this media.

Part II: Create a checklist you would follow to deploy this ad.

Part III: Close the loop

  • In bullet format, provide three (3) risks associated with the approach you selected.
  • Then, identify what selling tactic would best align with your goals.
  • In two (2) paragraphs, describe how advertising on the Internet could lead to profitability.

MKT 506 Week 9 Assignment 4 – Strayer

Assignment 4: A Message Without Words

Due Week 9 and worth 200 points

Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to.

Write a ten to fifteen (10-15) page paper in which you:

  1. Copy or re-create the picture advertisement and include it on the title page.
  2. Craft a message for this image and its appeal to the public on behalf of Benetton.
  3. Define the goal of this campaign and the targeted audience with supporting rationale.
  4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model.
  5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address:
    1. The technologies used along with expected benefits of each.
    2. How the message and goals will be promoted.
    3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified.
    4. Use at least five (5) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.

MKT 506 Week 10 Assignment 5 – Strayer

Assignment 5: A Household Name

Due Week 10 and worth 150 points

One of the ultimate goals of marketing is to generate sales and translate the message or product into something the targeted market embraces.

Write an eight to ten (8-10) page paper in which you:

  1. Argue the significance or need of a salesperson to push products. Address whether or not the type of product makes a difference with an example.
  2. Consider the expectation of a sales professional and discuss if this is a position you would be interested in. Provide support for the claims you make regarding the career.
  3. Develop a policy that you would use to ensure you remain ethical in your advertising activities.
  4. Compare and contrast public relations, publicity, and corporate advertising, and discuss the value each presents along with an example for each one that you think has been executed well.
  5. Think about the role of publicity and speculate whether or not you think publicity will be impactful in the future. Be sure to discuss what factors you considered when developing your response.
  6. Use at least five (5) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.

 

MKT 505 WEEK 11 FINAL EXAM PART 1 & 2 STR LATEST

MKT 505 WEEK 11 FINAL EXAM PART 1 & 2 STR LATEST

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MKT 505 WEEK 11 FINAL EXAM PART 1 & 2 STR LATEST

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MKT 505 WEEK 5 MIDTERM EXAM STR LATEST

MKT 505 WEEK 5 MIDTERM EXAM STR LATEST

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MKT 505 WEEK 5 MIDTERM EXAM STR LATEST

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MKT 505 ASSIGNMENT 3

MKT 505 ASSIGNMENT 3

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MKT 505 ASSIGNMENT 3

MKT 505 Assignment 3 – Entry Plan into International Market

This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.

Note: Do not use a company from a previous assignments or discussions.

Use the Internet or Strayer Library to research the following components of the global company that you have chosen:

  • – Company Profile (History & Analysis)
  • – Product(s)
  • – Financial Status
  • – Market Position
  • – Analysis of current global operating environments
  • – Integrated marketing communication (IMC) Strategy
  • – Strengths and Weaknesses Analysis
  • – Sustainable Competitive Advantage(s) enjoyed by the firm
  • – Sources of funds for the project
  • – Pro-Forma Balance Sheet & Income Statement for five (5) years
  • – Cash-Flow Statement

Note: You may also use the following resource for your research:§Financial profiles for global companies:

(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you:

  1. Choose a country into which the company you selected may expand.

Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).

  1. Develop a brief profile of the country that you have chosen. The summary should include:
  2. a)    Geographic and historical data regarding international business
  3. b)    Political and legal environment for conducting international business
  4. c)     Business customs and practices
  5. d)    Economic environment
  6. e)    Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners’ countries).

Note:Refer the following resource to complete this criterion of the assignment:§A Basic Guide to Exporting Contents

(http://export.gov/basicguide/eg_main_017244.asp)
§Business week’s Magazine covering Global Marketing

http://bx.businessweek.com/global-marketing/

  1. Ascertain the possibility and feasibility of financial distribution, and marketing partnerships for the company within the chosen country. Your research should include:

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MKT 505 ASSIGNMENT 2 DEVELOPING A MARKETING STRATEGY

MKT 505 ASSIGNMENT 2 DEVELOPING A MARKETING STRATEGY

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MKT 505 ASSIGNMENT 2 DEVELOPING A MARKETING STRATEGY

MKT 505 Assignment 2 – Developing a Marketing Strategy for a Multinational Company (Part 2 Only)

This assignment consists of two (2) sections: Expected Commercial Value Forcast and Marketing Strategy Research Paper.You must submit both sections as separate files for the completion of this assignment.

Imagine that you are a marketing manager in charge of developing a marketing campaign for LENOVO Computers (www.lenovo.com). Your company is currently selling products in fifty (50) different countries around the world. Lenovo just launched a new notebook. One (1) of the issues that you face is whether Lenovo should employ a multicountry strategy or a global strategy for the new notebook. Your job as a marketing manager requires you to first use an analytical tool to forecast Expected Commercial Value – Net Present Value (NPV) over the next ten (10) years.

Section 1: Expected Commercial Value Forcast

Development Costs
Launch and Marketing Costs
Forecasted Units Sold
  1. Utilize the Expected Commercial Value Excel Calculator to estimate the potential commercial success of the new notebook.Note:The Expected Commercial Value Excel Calculator can be found in the online course shell.
Probability of Commercial Success 0.8
Probability of Technical Success 1
Unit Sales Price $400
Discount Rate 0.06
  1. Fill in the Cashflows section ( column FY 13 through FY 23) found in the MS Excel sheet to project an NPV of above $10,000,000.

Assuming the following parameters remain the same in the Excel calculator.

  1. Estimate the commercial success of the new notebook, based on your quantitative analysis from 1a of this assignment.

 

Section 2: Marketing Strategy Research Paper

  1. Write a three to four (3-4) page paper in which you:
  2. Determine the key approaches that you will use in order to incorporate branding and co- branding opportunities. Devise your strategy for leveraging the current LENOVO brands with the new notebook product. Note:Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response.
  3. Propose your strategy for advertising the new notebook within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response.
  4. Select a country as a new market for the new notebook. Next, predict the market segmentation variables for the new notebook in the country that you have selected (e.g., geography, psychographics, and demographics).

 

MKT 505 ASSIGNMENT 1 GLOBAL BUSINESS TODAY

MKT 505 ASSIGNMENT 1 GLOBAL BUSINESS TODAY

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MKT 505 ASSIGNMENT 1 GLOBAL BUSINESS TODAY

MKT 505 Assignment 1 – Global Business Today – The Hofstede Study

Refer to Hofstede model in Chapter 4 of the Textbook and the Global Business Today Interaction, and complete this assignment.Note: the Global Business Today Interaction can be found in the online course shell.

Write a three to four (3-4) page paper in which you:

  1. Create a problem statement for the client, Azure Sky Tea, based on the Hofstede model.
  2. Classify possible combinations of countries for location of the Azure Sky Tea’s offices based on the Hofstede model. Include a discussion of the home country’s (U.S.) relative position on the Hofstede scales as compared to other countries.Note: Utilize the Hofsetede module to include all parameters (i.e., individualism, uncertainty, power distance, masculinity) for the classification.
  3. Choose two (2) countries as potential locations for the Azure Sky Tea’s new international offices. Next, develop a set of specific recommendations for the company. In your recommendations:
  4. Include the preliminary data that you gathered in the previous question.

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MKT 500 ASSIGNMENT 5 MARKETING STRATEGIES

MKT 500 ASSIGNMENT 5 MARKETING STRATEGIES

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MKT 500 ASSIGNMENT 5 MARKETING STRATEGIES

In this final assignment, you will compile the previous four (4) assignments, addressing the feedback from your professor, as well as adding the marketing strategies.

Write an eighteen to twenty (18-20) page paper in which you:

  1. Write an executive summary of your marketing plan.
  2. Provide the company’s mission statement and company introduction.
  3. Provide the company’s branding, pricing, and distribution plan.
  4. Provide the IMC and customer satisfaction plan.
  5. Provide the following information about the marketing strategies:
    1. Discuss the company’s competitors, and its strengths and weaknesses.
    2. Determine the differentiation strategy in relation to the closest competitor.
    3. Explain whether the company’s intention is to be a leader or follower within the industry.
    4. Assess the macro-environmental issues (legal, technological, social, and economic) trends with which the company must operate.
    5. Identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend.
  6. Support your marketing plan with at least ten (10) reference sources that discuss the nature of the assignment.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

MKT 500 ASSIGNMENT 4 IMC AND CUSTOMER SATISFACTION

MKT 500 ASSIGNMENT 4 IMC AND CUSTOMER SATISFACTION

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MKT 500 ASSIGNMENT 4 IMC AND CUSTOMER SATISFACTION

Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.

Write a four to five (4-5) page paper in which you:

  1. Discuss the company’s advertising strategy and how it aligns with its marketing goals.
  2. Determine how the effectiveness of the advertising will be measured.
  3. Explain the different promotional strategies that may be used in addition to advertising.
  4. Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.
  5. Decide how gaps in customer expectations and experiences will be addressed
  6. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.